Private Brand “Bonus Bucks” from Brookshire Brothers

Tyler, Texas based grocery chain Brookshire Grocery Co operates stores in Texas, Louisiana, and Arkansas is now running a new promotion for its Private Brands “Bonus Bucks”. The promotion offers customers a $1 coupon for every $10 spent on select Private Brands in one transaction. Featured Private Brands include Food Club, World Classics Trading Company, Full Circle, Top Care, PAWS, Electrix, Domestix and Academix.

Bonus Bucks coupons are printed on the bottom of the register tape and can be redeemed at Brookshire’s stores and fuel centers. Every Tuesday during the promotion, customers can receive two Bonus Bucks coupons for every $10 spent during a single transaction.



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.