Winn-Dixie Launches Organic Active Yogurt

Jacksonville, Florida based grocer Winn-Dixie recently launched a new line of Private Brand organic yogurts that appeal to consumers seeking products with added health benefits. Winn-Dixie Organic Active Yogurt is the latest addition to the grocer’s Private Brand offerings.

Winn-Dixie Organic Active Yogurt is all-natural, with no artificial preservatives or flavors, and includes probiotics and prebiotics to help support digestion. The yogurt is also USDA-Certified Organic and Kosher-Certified OU-D. Other health benefits include heart-healthy omega-3s, bone-building calcium and vitamin D, and three grams of fiber per serving. All are low-fat and have 150 calories or less per serving.

“We are always looking for new ways to provide healthy products for our customers,” said Mary Kellmanson, group vice president of marketing for Winn-Dixie Stores, Inc. “Our organic line continues to expand with new products geared towards improving and maintaining a healthy lifestyle.”

Winn-Dixie Organic Active Yogurt is available in six-ounce containers in strawberry, blueberry, peach, vanilla and raspberry.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.