Safeway Private Brand Makes Dad A Top Griller

Pleasanton, California-based grocer Safeway is running a Father’s Day “Make Dad a Top Griller for Father’s Day” promotion for its premium beef Private Brand Rancher’s Reserve. Safeway customers will receive free grilling tools and accessories when they buy Ranchers Reserve beef.

A one-time purchase of $100 or more qualifies for a Rancher’s Reserve apron and the choice of a barbecue tool set or a Chicago Cutlery steak knife set; $75 to $99.99, a choice of a tool or knife set; $30 to $74.99, an apron or opportunity to combine with two future $30 to $74.99 one-time purchases to “gift up” and receive an apron plus choice of a tool or knife set.



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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.