Kidgets Debuts at Family Dollar

Matthews, North Carolina based discount retailer Family Dollar has introduced a new Private Brand for clothing and accessories for newborns through toddlers. The brand, Kidgets will offer items for $10-and-under.

“Our exclusive Kidgets line provides style, comfort and variety for moms to dress their children at price points that meet any budget,” said Howard Levine, Chairman and CEO of the Charlotte-based discount retailer.

According to a company statement released on Tuesday, the brand will feature everything from three-piece clothing sets and shoes to diapers and baby blankets.

As part of the launch Family Dollar is running the “Cute as a Kidget Photo Contest and Sweepstakes.”

To Win the Photo Contest customers may enter a photo of their child (0-3 years old) for the chance to win a Grand Prize of $5,000; a digital camera package and be featured in a Family Dollar Ad.

To win the Sweepstakes customers have three ways to enter online, vote, or text. The Grand Prize is a $500 Family Dollar Gift Card and a digital camera package. 10 Winners per day will also win a $10 Family Dollar gift card for a total of 390 winners.

If you would like to learn more about Family Dollar and their Private Brands join me in Chicago for The Private Brand Movement Conference, September 27-29, 2010 at the Hotel Sax in Chicago. Mary Rachide, DVP Private Brands for Family Dollar will present:

Making it Real: The Early Days of Bringing a Private Brand Vision to Life
It’s easy to be visionary when it comes to Private Brands, while the realities of bringing the vision to life can be daunting. Family Dollar is at the beginning of a long, but very promising journey to build brands that will drive margin growth and customer loyalty. Mary Rachide will share the many potential challenges and keys to success of early state retail brand building programs.

My Private Brand readers are eligible to receive a 20% discount off standard rates when they register using the code MYPBRAND.

Previous articleWalmarts ASDA Building International Private Brands
Next articlePrivate Brand Popcorn from Starbucks
Christopher Durham
Christopher Durham is the President of My Private Brand and the Co-founder of The Vertex Awards. He is a strategist, author, and consultant who has worked with Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro, Lowe’s, Food Lion, Hannaford and more building private brands. Durham has published five definitive books on private brands including his first book Fifty2: The My Private Brand Project. In 2017, he will debut his latest book Vanguard: Vintage Originals a look at innovation and disruption in private brand going back to the mid-1800’s. Durham lives in Charlotte, NC with his wife Laraine and two daughters Olivia and Sarah.