Private Brand Texas Showdown at HEB

According to the May 27, 2010 H-E-B Field Report from the Instore Marketing Institute Texas based grocer H-E-B introduced a “Texas Showdown” promotional program that delivers a free Private Brand product to shoppers who buy the equivalent national brand product. National brand products featured in the promotion include: PepsiCo’s Doritos, J.M. Smucker’s Folgers Classic Roast, Kraft Foods’ DiGiorno, and Campbell Soup Co.’s Prego. The promotion earned dedicated endcaps with signage billing the “H-E-B brand” as “Made for the love of Texans.”

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.