According to the May 27, 2010 H-E-B Field Report from the Instore Marketing Institute Texas based grocer H-E-B introduced a “Texas Showdown” promotional program that delivers a free Private Brand product to shoppers who buy the equivalent national brand product. National brand products featured in the promotion include: PepsiCo’s Doritos, J.M. Smucker’s Folgers Classic Roast, Kraft Foods’ DiGiorno, and Campbell Soup Co.’s Prego. The promotion earned dedicated endcaps with signage billing the “H-E-B brand” as “Made for the love of Texans.”
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Christopher Durham
President & Chief Strategist at My Private Brand/Folio28 LLC
Christopher Durham is the president and founding partner of the retail and Private Brand consultancy Folio28. He is a consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience, creating, launching and building billion dollar Private Brands.
Latest posts by Christopher Durham (see all)
- PB CAREERS: Southern Seasons – Corporate Director of New Product Development – May 21, 2013
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