Cosmoproof Features Private Brand

The Cosmoprof North America 2010 beauty and cosmetics trade show will take place July 18-20 at the Mandalay Convention Center in Las Vegas. The show will include a session called, Private Label Marketing and Packaging – Finding the Mix that Maximizes ROI, set to take place Monday, Jul 19 from 1:30 p.m. to 3:00 p.m.
The session is designed to help navigate the many combinations of marketing and packaging options available to new or existing brands. Panelists will explore what has and hasn’t worked when it comes to launching a brand or project under your retailer’s brand.
Panelists will include:

  • Ian Ginsberg, pharmacist/proprietor of C.O. Bigelow. He will address the retailer’s perspective on what works in-store at point of sales.
  • Andy Johnson, creative partner of United* DSN. He will touch on packaging trends.
  • Pam Busiek, president and co-owner of CBI Laboratories. She will highlight the successes and failures that can arise from embarking on developing a private label.

Register for the conference today.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.