The Cosmoprof North America 2010 beauty and cosmetics trade show will take place July 18-20 at the Mandalay Convention Center in Las Vegas. The show will include a session called, Private Label Marketing and Packaging – Finding the Mix that Maximizes ROI, set to take place Monday, Jul 19 from 1:30 p.m. to 3:00 p.m.
The session is designed to help navigate the many combinations of marketing and packaging options available to new or existing brands. Panelists will explore what has and hasn’t worked when it comes to launching a brand or project under your retailer’s brand.
Panelists will include:
- Ian Ginsberg, pharmacist/proprietor of C.O. Bigelow. He will address the retailer’s perspective on what works in-store at point of sales.
- Andy Johnson, creative partner of United* DSN. He will touch on packaging trends.
- Pam Busiek, president and co-owner of CBI Laboratories. She will highlight the successes and failures that can arise from embarking on developing a private label.