This month’s edition of PLMA Live!, the online video series from the Private Label Manufacturers Association brings an exclusive interview with Don McGeorge, former president and chief operating officer of The Kroger Co., the country’s largest supermarket chain.
McGeorge answers the following questions:
- How effective is the retailer-manufacturer relationship?
- Will supermarkets gain back market share from alternate formats?
- Can store brands match the innovation of national brands?
To view the interview visit http://www.plmalive.com/Jun10.html
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Christopher Durham
President & Chief Strategist at My Private Brand/Folio28 LLC
Christopher Durham is the president and founding partner of the retail and Private Brand consultancy Folio28. He is a consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience, creating, launching and building billion dollar Private Brands.
Latest posts by Christopher Durham (see all)
- “Where Is Private Label Going?” Attend PLMA International – May 22, 2013
- Dean & Deluca & Boreal Water Partner on Private Brand – May 22, 2013
- PB CAREERS: Southern Seasons – Corporate Director of New Product Development – May 21, 2013
