PLMA Live! with Don McGeorge

Christopher Durham May 24, 2010 0

This month’s edition of PLMA Live!, the online video series from the Private Label Manufacturers Association brings an exclusive interview with Don McGeorge, former president and chief operating officer of The Kroger Co., the country’s largest supermarket chain.

McGeorge answers the following questions:

  1. How effective is the retailer-manufacturer relationship?
  2. Will supermarkets gain back market share from alternate formats?
  3. Can store brands match the innovation of national brands?

To view the interview visit

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Christopher Durham

Vice President of Retail Brands at Theory House

Christopher Durham is the founder of My Private Brand and the VP of retail brands at Theory House, the branding and retail marketing agency. He is the author of “Fifty2: The My Private Brand Project,” a consultant, strategist and retailer who has worked with the world’s largest retailers to build, manage and grow compelling billion dollar brands.

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