PLMA Live! with Don McGeorge

This month’s edition of PLMA Live!, the online video series from the Private Label Manufacturers Association brings an exclusive interview with Don McGeorge, former president and chief operating officer of The Kroger Co., the country’s largest supermarket chain.

McGeorge answers the following questions:

  1. How effective is the retailer-manufacturer relationship?
  2. Will supermarkets gain back market share from alternate formats?
  3. Can store brands match the innovation of national brands?

To view the interview visit

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.