Private Brand Invades Amsterdam – PLMA International

This report from the European trade magazine European Supermarket Magazine takes a look at the PLMA “World of Private Label” International trade show. You can also click the link at the bottom of the article to see their complete in-depth guide on the show.

This Tuesday, May 18 and Wednesday, May 19, around 1800 manufacturers and suppliers of Private Brand food and non-food products from more than 60 countries will descend on the RAI Exhibition Centre, Amsterdam, for arguably the largest PLMA ‘World of Private Label’ show to date.

There will be 39 national and regional pavilions – including new pavilions from Singapore, Hungary, Pakistan, Regions of Belgium, a PLMA Ingredients Pavilion, and more than 3,500 exhibition stands spread throughout the 31,500 net square meters.

Visitors expected to attend include retail and wholesale buyers and executives from the most influential and powerful grocery chains, drugstores, discounters, department stores, specialty stores, DIY, cash & carry, hospitality industry and buying groups.

At the last PLMA ‘World of Private Label’, in May 2009, ESM spotted leading retailers and suppliers from not only Europe, but Israel, Canada and Australia, demonstrating the growth of private label around the world. This year, you can expect to find importers and exporters from 90 countries.

Manufacturers will be present from more than 65 countries, including more than 39 national and regional pavilions. Visitors will have the chance to sample for the first time products that have never previously been available in private label. Meanwhile, PLMA’s pre-show seminar program offers the latest market research; trends and other industry news, enabling retailers are doing around the world and how you can succeed in private label.

Additional features are also certain to attract a lot of interest, such as the ‘Idea Supermarket’, where you will find the private label ranges of more than 60 retailers across Europe, United States, Latin America, Africa and Asia. The theme of this year’s ‘Idea Supermarket’ is ‘Trends in Private Label’.  Also, the ‘New Product Expo’, which is located in the same area as ‘Idea Supermarket’, will showcase the latest innovations in the private label production. Discover what manufacturers have to offer before they reach your competitor’s shelves.

Food and Non-Food
The RAI Exhibition Centre will be separated into two halls for PLMA ‘World of Private Label’ – the Food hall (in the Europa Complex) and the Non-Food hall (in the Holland Complex). The show floor is divided to help visitors make the most of their time. The result is that retailers and wholesalers can be more productive than ever before. In addition, PLMA’s Fresh and Frozen Pavilion features the finest in meat, poultry, seafood, produce dairy, and bakery for retailers’ private label programs.

The Europe Complex: Food
Sections include: Beverages, Fruits and Vegetables, Snacks, Meat, Poultry and Fish, Confectionery, Ready Meals, Shelf Stable Products, Organic, Health and Dietary Products, Bakery Products, Dairy Products, Sauces & Spreads, Oils, Dressings and Seasonings, and Pet Food, to name but a few categories.

The Holland Complex: Non-Food
Sections include: OTC-Products and Healthcare, Hair Care and Skin Care, Baby Care and accessories, Household Products, Feminine Hygiene, Paper and Plastic Products, Toiletries, House-wares and DIY Products, Cosmetics, Pet Products/Accessories, Personal & Leisure, Auto Care.

ESM’s in-depth guide to the best of this year’s PLMA ‘World of Private Label’ event can be found here

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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.