Building on the success of selling more than half a million Grill Packs since its introduction two summers ago, Fresh & Easy Neighborhood Market has launched an expanded 14-product grilling Private Brand in stores just in time for the summer grilling season. The brand, which includes eight new products, offers customers even more delicious options for their family barbecues.
“As we move into summer, more families are coming together for barbecues, graduations, and picnics and everyone wants to find great deals and new options to meet their grilling needs,” said Bill Arnold, Fresh & Easy’s Meat Category Manager. “We’re expanding our grilling range to offer our customers even more affordable ways to feed their family without compromising on taste and quality.”
Fresh & Easy has enhanced the taste of the products with new sauces and marinades. As with all fresh&easy Private Brand products, the grilling range contains no artificial colors, flavors or added trans fats and uses preservatives only when absolutely necessary. The new fresh&easy products introduced for this summer include:
- 12 Quarter Pound Hamburger Patties
- Smokey BBQ Boneless Pork Chops
- BBQ Marinated Chicken Thighs and Drumsticks
- Buffalo Marinated Chicken Thighs and Drumsticks
- Lime & Cilantro Chicken Breast
- Teriyaki Chicken Breast
- Santa Maria Tri Tip
- Smokey Garlic Pork Tenderloin
Fresh & Easy’s popular Grill Pack includes a mixture of six to eight chicken thighs or drumsticks, four Italian pork sausages and four quarter-pound beef patties – nearly 5 lbs of high-quality meat for $9.99.