Fresh & Easy Doubles Grilling Private Brand

Building on the success of selling more than half a million Grill Packs since its introduction two summers ago, Fresh & Easy Neighborhood Market has launched an expanded 14-product grilling Private Brand in stores just in time for the summer grilling season. The brand, which includes eight new products, offers customers even more delicious options for their family barbecues.

“As we move into summer, more families are coming together for barbecues, graduations, and picnics and everyone wants to find great deals and new options to meet their grilling needs,” said Bill Arnold, Fresh & Easy’s Meat Category Manager. “We’re expanding our grilling range to offer our customers even more affordable ways to feed their family without compromising on taste and quality.”

Fresh & Easy has enhanced the taste of the products with new sauces and marinades. As with all fresh&easy Private Brand products, the grilling range contains no artificial colors, flavors or added trans fats and uses preservatives only when absolutely necessary. The new fresh&easy products introduced for this summer include:

  • 12 Quarter Pound Hamburger Patties
  • Smokey BBQ Boneless Pork Chops
  • BBQ Marinated Chicken Thighs and Drumsticks
  • Buffalo Marinated Chicken Thighs and Drumsticks
  • Lime & Cilantro Chicken Breast
  • Teriyaki Chicken Breast
  • Santa Maria Tri Tip
  • Smokey Garlic Pork Tenderloin

Fresh & Easy’s popular Grill Pack includes a mixture of six to eight chicken thighs or drumsticks, four Italian pork sausages and four quarter-pound beef patties – nearly 5 lbs of high-quality meat for $9.99.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.