PLMA Opens Registration for The Executive Education Program

PLMA is pleased to announce that registration is now open for this year’s Executive Education Program, developed and offered in conjunction with St. Joseph’s University in Philadelphia.

Classes for the Core and Advanced Curriculums will be held at St. Joe’s from Monday -Thursday, June 14-17. The Retail Colloquy will be held Monday – Wednesday, June 14-16.

PLMA’s Executive Education Program can help you and your company. The core curriculum offers basic knowledge while the Advanced curriculum emphasizes how retailers and manufacturers can work together to achieve marketing success. Classes combine interactive teaching techniques with traditional lectures and case studies. Faculty is drawn from St. Josephs University as well as industry. Class content is cross-channel and applicable to all retail formats. The three-tier program is designed to be taken in sequence with Core serving as a prerequisite for Advanced. The final tier, Retail Colloquy, stresses a team-approach to problem-solving.

Originally developed in 2001, more than 700 private label executives have already completed the program. PLMA’s academic partner, St. Joseph’s University was founded over 150 years ago and has achieved a national reputation for its
work with industry in creating and building executive education.

For more information contact Sylvia Stein, manager, Executive Education, at (212) 972-3131, or To enroll, you may send in your completed registration form by mail or fax at (212) 983-1382.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.