Balthazar’s Own Private Brand

My regular readers may remember that I usual make my way to New York City a couple of times a year for both business and pleasure. They may not however know that I am a restaurant junkie (there is probably another blog there) so visiting the Big Apple is my Nirvana. One of my favorite restaurants is the traditional French bistro owned by Keith McNally whose chefs de cuisine Riad Nasr and Lee Hanson never fail to amaze. So two passions collided in this beautiful packaging for the Balthazar Private Brand specialty pair of espresso or cafe au lait cups, it was meant to be treasured for as long as the gift inside. Tipped-in, silk screened and wrapped in red linen, this box holds the product safely nestled within custom printed tissue paper.

The packaging was designed by Christine Celic Strohl of Mucca Design.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.