The Evolving Face Of Private Brand Beauty

A nice bit of research from Euromonitor on Private Brand Health & Beauty Products.

The Changing Face of Private Label Beauty and Personal Care

Key Objectives:

  • To identify which regions and individual countries have the highest and lowest penetration of private label beauty and personal care and the reasons behind it.
  • To assess which markets are set to see significant future growth in private label beauty and personal care.
  • To ascertain which categories currently have the highest/lowest levels or private label penetration and why and how the recession has affected private label growth in these categories.
  • To identify key trends in private label beauty and personal care and to compare and draw similarities and differences between private label trends in other FMCG industries.
  • To assess the impact of changes in consumer mindset and retailing trends on private label beauty sales.
  • To analyse how the shift in retailing patterns has impacted on private label personal care sales globally.
  • To consider the outlook for the development of private label in beauty and personal care and in particular the impact of global economic recovery on growth.

To learn more about the report.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.