A nice bit of research from Euromonitor on Private Brand Health & Beauty Products.
The Changing Face of Private Label Beauty and Personal Care
- To identify which regions and individual countries have the highest and lowest penetration of private label beauty and personal care and the reasons behind it.
- To assess which markets are set to see significant future growth in private label beauty and personal care.
- To ascertain which categories currently have the highest/lowest levels or private label penetration and why and how the recession has affected private label growth in these categories.
- To identify key trends in private label beauty and personal care and to compare and draw similarities and differences between private label trends in other FMCG industries.
- To assess the impact of changes in consumer mindset and retailing trends on private label beauty sales.
- To analyse how the shift in retailing patterns has impacted on private label personal care sales globally.
- To consider the outlook for the development of private label in beauty and personal care and in particular the impact of global economic recovery on growth.