Premium Private Brand Chocolate Taste Inspiration

A few days after my recent post on the CVS Private Brand canned chips I discovered a remarkably similar if not identical product at my local Food Lion. Only at Food Lion the chips are marketed in the “Smart Options” value tier brand that I helped create while I was there. We grabbed a can of the chips and I am pleased to say they are pretty good, and at 4 for $5 they are a great value.

On the other end of the quality and value continuum I also discovered premium Private Brand chocolate bars in Delhaize Private Brand, “Taste of Inspirations.” I worked with the team at Hannaford including Tim Jacques who was recently promoted senior director of the new centralized Private Brands team and the Hannaford Marketing Director Bruce Daymon. This is a great brand and a great bar of chocolate.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.