Tennessee based dollar store giant Dollar General features it’s Private Brands in its Sunday insert. The ad features an aggressive promotion of more than 150 Private Brand products from Dollar General, Buy One, Get One 50% Off. A nice promotion for a interesting Private Brand portfolio.
Buy One, Get One 50% Off at Dollar GeneralMay 2, 2010 0
Christopher Durham is the president and founding partner of the retail and Private Brand consultancy Folio28. He is a consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience, creating, launching and building billion dollar Private Brands.