Buy One, Get One 50% Off at Dollar General

Christopher Durham May 2, 2010 0

Tennessee based dollar store giant Dollar General features it’s Private Brands in its Sunday insert. The ad features an aggressive promotion of more than 150 Private Brand products from Dollar General, Buy One, Get One 50% Off. A nice promotion for a interesting Private Brand portfolio.


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Christopher Durham

Vice President of Retail Brands at Theory House

Christopher Durham is the founder of My Private Brand and the VP of retail brands at Theory House, the branding and retail marketing agency. He is the author of “Fifty2: The My Private Brand Project,” a consultant, strategist and retailer who has worked with the world’s largest retailers to build, manage and grow compelling billion dollar brands.

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