If you’re new to My Private Brand, get FREE updates when you subscribe. Thank you for visiting.This weeks Target flyer features both a two page spread on their basics home decor brand RE Room Essentials and a full page of compare and save items pitting Up&Up directly against comparable national brand products. Up & Up has a significant price advantage [...]
Director Brand Management: Toys R’ Us Job Number: 02959 One Geoffrey Way, New Jersey POSITION SUMMARY The Director Product Development & Brand Management reports to the Vice President Global “R” Us Brands and is the lead strategist supporting Global “R” Us brands’ merchandising objectives and product development activities across all countries (U.S., Canada, UK, France, Spain, Central Europe, Japan and Australia); and [...]
Image via Wikipedia Warehouse retailer Costco said Thursday it intends to introduce additional products in its Kirkland Signature Private Brand over the next few months. The announcement came in a call with investors to discuss financial results for the third quarter. Richard Galanti, executive vice president and chief financial officer, declined to refuxe the specific items the company will offer, [...]
According to the May 27, 2010 H-E-B Field Report from the Instore Marketing Institute Texas based grocer H-E-B introduced a “Texas Showdown” promotional program that delivers a free Private Brand product to shoppers who buy the equivalent national brand product. National brand products featured in the promotion include: PepsiCo’s Doritos, J.M. Smucker’s Folgers Classic Roast, Kraft Foods’ DiGiorno, and Campbell [...]
Office supply retailer, Office Depot announced a Private Brand exclusive agreement with the Emmy Award-winning designer, author and television personality Christopher Lowell. The new Christopher Lowell Office Collections are designed exclusively for Office Depot. The Collections feature three furniture lines – Lattix, Geometrix and Integr8. This is Christopher Lowell’s second series of collections designed specifically for Office Depot. The designer [...]
I grew up longing for doughnuts not just any doughnut; the hot glazed perfection of Winston-Salem, North Carolina based Krispy Kreme. If you have never experienced the siren call of the “Hot Doughnuts Now” red light at Krispy Kreme it is the akin to a religious calling and signals fresh hot doughnuts flowing from the Wonkaesque manufacturing line of the [...]
Mississauga, Ontario based Canadian grocer Sobeys recently relaunched S!GNAL, a value-tier Private Brand that includes basics like: jams and jelly, maple syrup, plastic cutlery and napkins. In late 2009, lower-price Private Brand products were transitioned from Compliments Value to the Signal brand, originally used by Sobeys in the 1990s for similar products. The switch will eventually include all 1000+ Compliments [...]
The Cosmoprof North America 2010 beauty and cosmetics trade show will take place July 18-20 at the Mandalay Convention Center in Las Vegas. The show will include a session called, Private Label Marketing and Packaging – Finding the Mix that Maximizes ROI, set to take place Monday, Jul 19 from 1:30 p.m. to 3:00 p.m. The session is designed to [...]
Image via Wikipedia The Phoenix Business Journal features this article on a study from Arizona State University Private Brand and overall savings for shoppers. Not surprisingly the study found that Private Brands help shoppers save money ASU study: Generics promote competition A study conducted by a group of Arizona State University professors reveals that generic or private label supermarket brands [...]
In what is certainly the continuing evolution of Private Brands and the Private brand Portfolio at Walmart I recently discovered a proliferation of new Private Brand products often carrying the Walmart distribution clause. With the relaunch of Great Value this past year the discovery of new Private Brand products is really more expected than news, so why do these products [...]
