Monthly Archives: May 2010 »

Private Brands Target: Great Basics & Bright Prices

Christopher Durham May 31, 2010 0

This weeks Target flyer features both a two page spread on their basics home decor brand RE Room Essentials and a full page of compare and save items pitting Up&Up directly against comparable national

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CAREER TUESDAY: Director Brand Management: Toys R’ Us

Christopher Durham May 31, 2010 0

Director Brand Management: Toys R’ Us Job Number: 02959 One Geoffrey Way, New Jersey POSITION SUMMARY The Director Product Development & Brand Management reports to the Vice President Global “R” Us Brands and is the

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Kirkland Signature Set to grow at Costco.

Christopher Durham May 27, 2010 0

Image via Wikipedia Warehouse retailer Costco said Thursday it intends to introduce additional products in its Kirkland Signature Private Brand over the next few months. The announcement came in a call with investors to

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Private Brand Texas Showdown at HEB

Christopher Durham May 27, 2010 0

According to the May 27, 2010 H-E-B Field Report from the Instore Marketing Institute Texas based grocer H-E-B introduced a “Texas Showdown” promotional program that delivers a free Private Brand product to shoppers who

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Office Depot Introduces Christopher Lowell Private Brand

Christopher Durham May 27, 2010 0

Office supply retailer, Office Depot announced a Private Brand exclusive agreement with the Emmy Award-winning designer, author and television personality Christopher Lowell. The new Christopher Lowell Office Collections are designed exclusively for Office Depot.

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Hot Glazed Private Brand

Christopher Durham May 26, 2010 0

I grew up longing for doughnuts not just any doughnut; the hot glazed perfection of Winston-Salem, North Carolina based Krispy Kreme. If you have never experienced the siren call of the “Hot Doughnuts Now”

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Sobeys S!GNALS Private Brand Value

Christopher Durham May 26, 2010 3

Mississauga, Ontario based Canadian grocer Sobeys recently relaunched S!GNAL, a value-tier Private Brand that includes basics like: jams and jelly, maple syrup, plastic cutlery and napkins. In late 2009, lower-price Private Brand products were

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Cosmoproof Features Private Brand

Christopher Durham May 25, 2010 0

The Cosmoprof North America 2010 beauty and cosmetics trade show will take place July 18-20 at the Mandalay Convention Center in Las Vegas. The show will include a session called, Private Label Marketing and

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Private Brands Promote Competition

Christopher Durham May 25, 2010 0

Image via Wikipedia The Phoenix Business Journal features this article on a study from Arizona State University Private Brand and overall savings for shoppers. Not surprisingly the study found that Private Brands help shoppers

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Walmart Private Brand Goes UnBranded?

Christopher Durham May 24, 2010 6

In what is certainly the continuing evolution of Private Brands and the Private brand Portfolio at Walmart I recently discovered a proliferation of new Private Brand products often carrying the Walmart distribution clause. With

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