Monthly Archives: May 2010 »
Private Brands Target: Great Basics & Bright Prices
This weeks Target flyer features both a two page spread on their basics home decor brand RE Room Essentials and a full page of compare and save items pitting Up&Up directly against comparable national
Read More »CAREER TUESDAY: Director Brand Management: Toys R’ Us
Director Brand Management: Toys R’ Us Job Number: 02959 One Geoffrey Way, New Jersey POSITION SUMMARY The Director Product Development & Brand Management reports to the Vice President Global “R” Us Brands and is the
Read More »Kirkland Signature Set to grow at Costco.
Image via Wikipedia Warehouse retailer Costco said Thursday it intends to introduce additional products in its Kirkland Signature Private Brand over the next few months. The announcement came in a call with investors to
Read More »Private Brand Texas Showdown at HEB
According to the May 27, 2010 H-E-B Field Report from the Instore Marketing Institute Texas based grocer H-E-B introduced a “Texas Showdown” promotional program that delivers a free Private Brand product to shoppers who
Read More »Office Depot Introduces Christopher Lowell Private Brand
Office supply retailer, Office Depot announced a Private Brand exclusive agreement with the Emmy Award-winning designer, author and television personality Christopher Lowell. The new Christopher Lowell Office Collections are designed exclusively for Office Depot.
Read More »Hot Glazed Private Brand
I grew up longing for doughnuts not just any doughnut; the hot glazed perfection of Winston-Salem, North Carolina based Krispy Kreme. If you have never experienced the siren call of the “Hot Doughnuts Now”
Read More »Sobeys S!GNALS Private Brand Value
Mississauga, Ontario based Canadian grocer Sobeys recently relaunched S!GNAL, a value-tier Private Brand that includes basics like: jams and jelly, maple syrup, plastic cutlery and napkins. In late 2009, lower-price Private Brand products were
Read More »Cosmoproof Features Private Brand
The Cosmoprof North America 2010 beauty and cosmetics trade show will take place July 18-20 at the Mandalay Convention Center in Las Vegas. The show will include a session called, Private Label Marketing and
Read More »Private Brands Promote Competition
Image via Wikipedia The Phoenix Business Journal features this article on a study from Arizona State University Private Brand and overall savings for shoppers. Not surprisingly the study found that Private Brands help shoppers
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