Private Brand Ice Cream Dreams

Three Supervalu associates were named winners of the Stone Ridge Creamery Name Your Dream Flavor Sweepstakes, creating three new flavors of the Private Brand ice cream: twisted pretzel, red velvet cake, and “Italian Kiss.”

As winners of the Stone Ridge Creamery Name Your Dream Flavor Sweepstakes, the three associates will receive free ice cream for a year, a $500 gift card, and their dream flavor will be added to the Stone Ridge Creamery lineup with corresponding caricatures of each associate. The winners: Tom Lindberg, Amy Youngblood, and Joe Agrusa—were selected from a pool of 1,500 Supervalu associate submissions.

“To see your dream flavor become a reality—how cool is that?” Stacy Bergmann, Stone Ridge Creamery Private Brand manager, said in a statement. “Supervalu associates’ interest in and support for our new Stone Ridge Creamery brand helped us exceed our sales goals for the brand last year. The sweepstakes was our way of recognizing and thanking our associates for the contributions they made to the brand’s growth.”

Learn more about the winners at Twin City Business.

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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.