Like most suburban Americans convenience stores and gas stations are part of my everyday life, whether it is the weekly fill up or a quick snack I seem to spend a lot of time and cash in my local Circle K. Private Brands in convenience retailers have become more and more relevant so when I stop by my local store, I walk the small store to check for Private Brand developments. Needless to say I was excited to discover VIBE a Private Brand of vibrant fruit flavored sodas economically priced at three for $2. Interesting eye catching design that popped off a crowded beverage shelf and seemed to speak directly to a young active customer. Check it out.
Taste The Vibe of Private Brand.April 27, 2010 0
Christopher Durham is the president and founding partner of the retail and Private Brand consultancy Folio28. He is a consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience, creating, launching and building billion dollar Private Brands.