Like most suburban Americans convenience stores and gas stations are part of my everyday life, whether it is the weekly fill up or a quick snack I seem to spend a lot of time and cash in my local Circle K. Private Brands in convenience retailers have become more and more relevant so when I stop by my local store, I walk the small store to check for Private Brand developments. Needless to say I was excited to discover VIBE a Private Brand of vibrant fruit flavored sodas economically priced at three for $2. Interesting eye catching design that popped off a crowded beverage shelf and seemed to speak directly to a young active customer. Check it out.
Christopher Durham
President & Chief Strategist at My Private Brand/Folio28 LLC
Christopher Durham is the president and founding partner of the retail and Private Brand consultancy Folio28. He is a consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience, creating, launching and building billion dollar Private Brands.
Latest posts by Christopher Durham (see all)
- Fifty2, The MPB Project: Publix Greenwise – May 23, 2013
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- IGA Partners with Wounded Warrior Project – May 23, 2013
