CAREER TUESDAY: Senior Brand Manager, Private Brands Sam’s Club

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Senior Brand Manager, Private Brands, Sam’s Club
Position Location: Arkansas

Manages the execution of strategic plans for specific brands by establishing growth plans for brand portfolios. Incumbent would lead the creation and implementation of member-focused business plans; identifying and addressing the key drivers of category success. Collaborates and communicates with internal and external teams to develop and execute category strategies and plans. Manages key creative projects that directly impact Private Brands. Guides internal resources and external agencies to ensure projects are delivered on time and on budget drives the development of brand plans and strategies that achieve operating plan objectives by communicating with other business areas (example: marketing). Approves creative elements, implements joint marketing programs with suppliers, ensures brand compliance and established brand-operating requirements. Ensures product quality by managing internal and external resources (for example; third party quality testing labs).

5-7 years with CPG, new products, retail, and private brands,
Bachelors Degree



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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.