Private Brand Chips Take on The Mustached Man at CVS

Christopher Durham Apr 25, 2010 0

National Brand Equivalent products have become the norm for most mid tier Private Brands in Grocers, so it is no surprise to see Private Brand chips, cookies, cereals and soups competing head to head with national brands. The surprise came this afternoon while my family and I were shopping CVS, I always wander around the store looking for anything new or intriguing so I was intrigued to see Private Brand CVS labeled canned chips, you know they type, traditional NBE head to head competitors with Pringles. Bagged chips are common and virtually every retailer has them but the cans… I had to stop and take a picture. What do you think?

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Christopher Durham

Vice President of Retail Brands at Theory House

Christopher Durham is the founder of My Private Brand and the VP of retail brands at Theory House, the branding and retail marketing agency. He is the author of “Fifty2: The My Private Brand Project,” a consultant, strategist and retailer who has worked with the world’s largest retailers to build, manage and grow compelling billion dollar brands.

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