Private Brand Chips Take on The Mustached Man at CVS

National Brand Equivalent products have become the norm for most mid tier Private Brands in Grocers, so it is no surprise to see Private Brand chips, cookies, cereals and soups competing head to head with national brands. The surprise came this afternoon while my family and I were shopping CVS, I always wander around the store looking for anything new or intriguing so I was intrigued to see Private Brand CVS labeled canned chips, you know they type, traditional NBE head to head competitors with Pringles. Bagged chips are common and virtually every retailer has them but the cans… I had to stop and take a picture. What do you think?

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Christopher Durham
Christopher Durham is the President of My Private Brand and the Co-founder of The Vertex Awards. He is a strategist, author, and consultant who has worked with Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro, Lowe’s, Food Lion, Hannaford and more building private brands. Durham has published five definitive books on private brands including his first book Fifty2: The My Private Brand Project. In 2017, he will debut his latest book Vanguard: Vintage Originals a look at innovation and disruption in private brand going back to the mid-1800’s. Durham lives in Charlotte, NC with his wife Laraine and two daughters Olivia and Sarah.