NYC Goes Green With Duane Reade

Not long ago I featured Apt 5 from New York based drug store chain Duane Reade so it is nice to continue the story with an earth friendly development. The Private Brand now includes more green, organic and gluten-free items, helping the NYC apartment dweller live a better life and take care of the planet at the same time.

“We believe that ‘every little bit counts,’ as we help New Yorkers make manageable changes to their everyday lives that, taken together, can have a meaningful impact,” explained Duane Reade chief merchandising officer Joe Magnacca.

Both Apt. 5 and DR will benefit from the addition of these products. Many of the items appear in Duane Reade’s second edition of “The Duane Reader,” a 20-page “magalogue” that tells shoppers what’s new on the shelves.

The earth-friendly household goods lineup now includes Apt. 5 Goes Green 75 percent tree-less paper and facial tissue, which is made from sugar cane; Eco-Spiral Compact Fluorescent Light Bulbs; Apt. 5 Goes Green Stainless Steel water bottles; EcoStore laundry liquid and Method laundry detergent; and Dapple Baby-Safe Toy & Surface cleaner. Among the better-for-you groceries now carried in the retailer’s stores are DR Delish Organic Salsa; Happybaby Organic baby foods, in greens puffs and oatmeal varieties; DR Delish gluten-free ginger snaps; DR Delish granola & nut urban trail mix; and DR Delish organic lollipops. In the personal care section, the company has rolled out Organyc feminine hygiene products, which are exclusive to Duane Reade; DR Rich Skin Crème; EcoStore baby shampoo and baby moisturizer; and Prevail glycerin soaps.



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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.