This article from the Chatanooga Times Free Press features a great snapshot of Private Brand today along with insight from yours truly.
More shoppers choosing stores’ private label groceries
There’s a battle raging in the aisles of supermarkets in Chattanooga and across the nation as brands fight to make it to the kitchen tables of American families.
And as the country climbs its way out of an economic slump, checkout lanes nationwide are seeing a shift in consumer spending.
Economic conditions are playing a role in 75 percent of shopper decisions on brands, according to GfK Custom Research North America. To save money, 62 percent of consumers are branching out and trying private labels, saving $21 billion as a result, according to the Private Label Manufacturers Association.
“I’m shopping more by the store flyers and buying more of the Southern Home dairy products, side dishes and juices,” said Jessica Thomas, of Chattanooga, who often shops at area Bi-Lo supermarkets, which carry Southern Home as one of the chain’s private label brands.
The willingness of the customer to try private labels creates a unique opportunity for supermarkets, according to Chris Durham with My Private Brand, an industry blog on private labels.
“Their goal is to get it in your mouth and show you the price because they think between taste and price that creates value and you’ll purchase,” he said.