Celebrating A Private Brand Pioneer: Don Watt

A memorial and exhibition celebrating the life of the late design and Private Brand  pioneer Don Watt (1936 – 2009) is being held at the Ontario College of Art and Design from April 22 to 25. The free event “Remembering Don Watt, 1936-2009, a celebration + retrospective of a design pioneer” will showcase Watt’s work. He is world-renowned for his packaging and retail work on brands such as President’s Choice, No Name and Home Depot.

Watt died on December 23, 2009 at the age of 73. He is widely remembered for his revolutionary designs, and by the people who knew him, for his kindness and generosity.

For more information email Sharon Tindyebwa at stindyebwa@ocad.ca.

The show will be located in the Great Hall of the OCAD, 100 Mccaul Street, Toronto.

Exhibit hours to the public are:
Thursday, April 22, 12:00 pm – 10:00 pm
Friday, April 23, 7:30 am – 10:00 pm
Saturday, April 24, 9:00 am – 6:00 pm
Sunday, April 25, 12:00 pm – 5:00 pm

Admission is free.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.