Another First Place Award for Turner Duckworth in The Dieline Award: Food Category this time for these beautiful Waitrose Private Brand High Fruit Jams
Entrant: Turner Duckworth
Country: UK
Description:
Waitrose briefed us to redesign their High Fruit Jams range to coincide with a product reformulation. The result is an uncluttered label which heroes each of the fruits. The images are placed ‘high’ on the label, and with a name like ‘High Fruit’ the message cannot be missed!
Marketing Objectives:
The new Waitrose High Fruit Jams range now contains the highest level of fruit content within the reduced sugar sector of the market. Our brief was to communicate the deliciously fruity jam to be found in each jar.
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Christopher Durham
President & Chief Strategist at My Private Brand/Folio28 LLC
Christopher Durham is the president and founding partner of the retail and Private Brand consultancy Folio28. He is a consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience, creating, launching and building billion dollar Private Brands.
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