Take a look at this picture of the new packaging it definitely plays up the language of the overall category, but does it convey premium? Game Day will be available in two varieties – Light and Ice – and two package sizes – 24-ounce singles and a 12-pack of 12-ounce cans.
Latest posts by Christopher Durham (see all)
- A Conversation with Target’s New CEO Brian Cornell – Jul 31, 2014
- Safeway Shareholders Reject Forced Private Brand GMO Labelling – Jul 31, 2014
- Target Makes the Grade With Private Brand – Jul 30, 2014