Take a look at this picture of the new packaging it definitely plays up the language of the overall category, but does it convey premium? Game Day will be available in two varieties – Light and Ice – and two package sizes – 24-ounce singles and a 12-pack of 12-ounce cans.
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Christopher Durham
President & Chief Strategist at My Private Brand/Folio28 LLC
Christopher Durham is the president and founding partner of the retail and Private Brand consultancy Folio28. He is a consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience, creating, launching and building billion dollar Private Brands.
Latest posts by Christopher Durham (see all)
- Fifty2, The MPB Project: Sears – Kenmore – May 16, 2013
- Durham & Seelert To Present Walmart SIGHTLINE At PLB360 Conference – May 16, 2013
- Woolworths South Africa Redesigns Slimmers Choice – May 15, 2013
