Entrant: Turner Duckworth
Sovereign is a premium garden power brand selling the very best garden engineering products. The black boxes show the products clearly and simply, shot in the style that you might expect a premium car to be photographed. Each product has stylish plant/botanical photography on the sides to hint at its usage and create drama at the point of sale. Simple icons explain the various product features.
Because of the regal name the logo is designed to look like a crown at first glance but as you look more closely you can see that it is made of grass, creating an own-able and unique brand icon.