7 Eleven Introduces Private Brand Beer

Christopher Durham Apr 18, 2010 0

Dallas, Texas-based convenience store giant 7-Eleven is launching a premium Private Brand beer at a budget price to it’s close to 6,000 convenience store chain, called “Game Day.” City Brewing of LaCrosse, Wisconsin, is reportedly brewing the new beer.

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Christopher Durham

Vice President of Retail Brands at Theory House

Christopher Durham is the founder of My Private Brand and the VP of retail brands at Theory House, the branding and retail marketing agency. He is the author of “Fifty2: The My Private Brand Project,” a consultant, strategist and retailer who has worked with the world’s largest retailers to build, manage and grow compelling billion dollar brands.

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