Dallas, Texas-based convenience store giant 7-Eleven is launching a premium Private Brand beer at a budget price to it’s close to 6,000 convenience store chain, called “Game Day.” City Brewing of LaCrosse, Wisconsin, is reportedly brewing the new beer.
Christopher Durham
President & Chief Strategist at My Private Brand/Folio28 LLC
Christopher Durham is the president and founding partner of the retail and Private Brand consultancy Folio28. He is a consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience, creating, launching and building billion dollar Private Brands.
Latest posts by Christopher Durham (see all)
- Last Chance TO WIN FREE Conference Tickets – Deadline Ends Today! – May 19, 2013
- Food Lion Promotes Private Brands & Invests in 178 Stores in Five States – May 19, 2013
- Fifty2, The MPB Project: Sears – Kenmore – May 16, 2013
