Family Dollar Focuses on Private Brands

An an interesting article from BNet they take a look at North Carolina based dollar/value retailer Family Dollar  with the following two paragraphs on the importance of Private Brands at the retailer.

The discount chain is therefore putting more emphasis on food and consumables while taking a cautious approach to discretionary categories such as apparel. It is also going into the private-label business with much more authority.

Private labels offer the company multiple benefits. They provide a range of products it can consistently sell at a 10 to 25 percent discount to manufacturer brands, noted Josh Braverman, a Family Dollar spokesman. Also, CFO Kenneth Smith, in the company’s second-quarter conference call, pointed out that private labels reduce the cost of goods sold, potentially boosting profits as well as sales.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.