Private Brand is Perfection at Marks & Spencer

English retailer Marks & Spencer has begun a wholesale consolidation of its Private Brand cosmetics as it looks to increase its share of the beauty market, Retail Week reported. A new Private Brand, Perfection, has been launched which replaces cosmetics brands Per Una and Autograph. Perfection consists of 44 products in the health and beauty category. An additional sub brand Perfection Illusions includes an additional seven products. “Perfection consolidates our cosmetics offer into a single brand, making it easier for the customer to shop,” said a Marks & Spencer spokesperson. “The new display and individual formulations ensure this is a professional range at an affordable price.”

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.