Duane Reade CMO to Speak at Shopper Insights in Action Conference

New York based conference producers The Institute for International Research has announced that Joe Jackman, Acting Chief Marketing Officer for Duane Reade, will be keynoting at the 10th annual Shopper Insights in Action Conference taking place July 11-14, 2010 in Chicago, IL. His session “Revitalizing Brands: The Power of Insights to Drive Retail Transformation” will take place on Tuesday, July 13th at 10:30 am. IIR also produces the upcoming Private Brand Movement 2010 conference, which will focus on building brands at retail through strategy, design,  and innovation, September 27-29, 2010 in Chicago, Illinois.

Jackman will share his Duane Reade journey and provide insight into the research that led to such the successful transformation of both the retailer and its Private Brands, which led to its recent acquisition by Walgreens. Beginning in late 2009, the brand started bringing to life the company’s new brand mantra of “New York Living Made Easy” with a complete overhaul.

Jackman will present his experiences with these retail brands and others, sharing his thoughts on how to create strategies that ignite momentum before change becomes visible, the role of research to establish foundations for action and uncover what really matters, and the importance of allowing insights to guide the creation of inspired brand expression and content.

The 10th annual Shopper Insights in Action Conference is recognized as the industry’s number 1 shopper-focused event in the world – where brands, retailers and their partners analyze the changing shopper mindset, translate insights into opportunities and explore emerging trends influencing the retail world. The complete program and speaker roster is available for review at www.shopperinsightsevent.com

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.