Daily Archives: Apr 8, 2010 »

Consumers See Little Difference between National and Private Brands

Christopher Durham April 8, 2010 0

Consumers from around the world feel strongly that private brands are the same as, or better than, national brands at providing a variety of benefits. This is the latest finding from a study conducted

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Duane Reade CMO to Speak at Shopper Insights in Action Conference

Christopher Durham April 8, 2010 0

New York based conference producers The Institute for International Research has announced that Joe Jackman, Acting Chief Marketing Officer for Duane Reade, will be keynoting at the 10th annual Shopper Insights in Action Conference

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