Target Brings Zac Posen to Private Brand

Target is partnering with celebrated fashion designer Zac Posen to create the next limited-edition Private Brand collection for GO International, an innovative program designed to provide affordable fashion created by world-renowned designers.  Known for his streamlined feminine aesthetic that captures the essence of glamorous women, Zac Posen will launch an exclusive collection on and at most Target stores nationwide on April 25, 2010.  The collection of women’s apparel, including outerwear and swim, will be available through May 30, 2010.

“Zac Posen brings larger-than-life style to his Target collection, creating a covetable line with a modern edge,” said Trish Adams, senior vice president, Target. “We are excited to share his extraordinary talent with our guests, providing accessible off-the-runway fashion at great prices.”

A New York native, Zac Posen debuted with his ready-to-wear collection in February 2002, capturing the attention of key fashion editors and retailers and signaling the presence of a new force within international fashion. Throughout the last eight years, Zac Posen’s Tribeca atelier has grown from a single-room studio into a bustling coterie of a global luxury brand, presenting four designer collections per year, and his recently launched new Z Spoke collection. Zac Posen has received many awards and accolades, most notably the CFDA’s 2004 Swarovski/Perry Ellis Award for ready-to-wear.

The Zac Posen for Target Private Brand collection celebrates new interpretation and fresh takes on some of the iconic pieces that have sculpted the Zac Posen brand. With a focus on dresses and strong prints, the collection includes Target’s first designer full-length gown, a tuxedo suit, a red suede jacket and bold metallic swimwear.  Fashionistas will be ready for a night on the town in sleek silhouettes modernized by neon lipstick graffiti and flirty floral prints.  Exposed zippers and large bows provide added excitement to the assortment, while chiffon ruffles and pleats bring it back to the eighties. Swimwear gets a retro touch with bandeau halter tops, while a paisley-printed silk scarf allows any woman to add a signature Zac Posen statement to her favorite ensemble. Rock tees, knitwear and summer dresses round out the collection.

Ranging in price from $16.99-$199.00, the line includes a variety of party-ready frocks and day-to-day wear in graffiti prints and bold colors.  Zac Posen for Target brings top design to the GO International program with complex silhouettes and exotic accoutrements, offering designer fashion at a great value to women everywhere.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.