2010 REBRAND Awards Recognizes Private Brands

New York based branding agency United* DSN and A&P have received two more awards to add to the now gigantic shelf of awards for the redesigns of the Private Brands Via Roma and Greenway. Congratulations on winning the prestigious 2010 REBRAND Awards.

A&P Private Brand Via Roma received an award of distinction in the 2010 REBRAND Awards

A&P Private Brand Greenway received an award of distinction in the 2010 REBRAND Awards

If you are unfamiliar with the ReBrand Awards here is a nice video overview.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.