Daily Archives: Apr 6, 2010 »

2010 REBRAND Awards Recognizes Private Brands

Christopher Durham April 6, 2010 0

New York based branding agency United* DSN and A&P have received two more awards to add to the now gigantic shelf of awards for the redesigns of the Private Brands Via Roma and Greenway.

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Declining National Brand Loyalty & The Changing Consumer

Christopher Durham April 6, 2010 2

Another fascinating interview from the Private Label Manufacturers web video series PLMALive! In this interview Decision Analyst VP Diane Brewton discusses declining national brand loyalty and changing consumer behaviors. See the interview

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Norwegian Retailer ICA Commits to Private Brand With Daymon.

Christopher Durham April 6, 2010 0

ICA Norway, one of the four largest retailers in Norway with a 10% market share, has selected Daymon Worldwide to develop and manage its Private Brand and Fancy brand assortments. The company operates more

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