Nirmalya Kumar on Private Brand

This video from Nirmalya Kumar Professor of Marketing, Director of Centre for Marketing, and Co-Director for Aditya V. Birla India Centre at  London Business School and the co-author of “Private Label Strategy: How to Meet the Store Brand Challenge” by Nirmalya Kumar and Jan-benedict E. m. Steenkamp was first published May 22, 2009 as a promotional film from the London Business School. If you haven’t read his book you should and the video is a fascinating snapshot of the author and the basic premise of the book.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.