This weeks Sunday insert from Target features its now famous prescription bottle and a pitch for $4 generics. This is an impressive use of innovative packaging to drive Private Brand preference. Take a commodity and research its use, discover a consumer problem and solve it, earth shattering isn’t it.
Save Big On Generics with TargetApril 4, 2010 0
Christopher Durham is the president and founding partner of the retail and Private Brand consultancy Folio28. He is a consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience, creating, launching and building billion dollar Private Brands.