This weeks Sunday insert from Target features its now famous prescription bottle and a pitch for $4 generics. This is an impressive use of innovative packaging to drive Private Brand preference. Take a commodity and research its use, discover a consumer problem and solve it, earth shattering isn’t it.
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Christopher Durham
President & Chief Strategist at My Private Brand/Folio28 LLC
Christopher Durham is the president and founding partner of the retail and Private Brand consultancy Folio28. He is a consultant, strategist and retailer with close to 20 years of real-world retail and corporate experience, creating, launching and building billion dollar Private Brands.
Latest posts by Christopher Durham (see all)
- Publix Smiles With Frozen Novelties – May 20, 2013
- PB CAREERS: PETCO – Brand Manager – May 20, 2013
- Tasty Design, Tasty Gelato, Safeway Select – May 20, 2013
