Shell Introduces Deli2go Sandwiches and Juices

UK based gas and convenience chain Shell is launching its new Private Brand Deli2go. The food and drink Private Brand was designed by the English design firm Blue Marlin.

The Deli2go identity is based on a series of arrows that direct shoppers to the brand and help them to navigate the wide range of products on offer. The arrow device, which appears in a variety of appealing colors, is cleverly applied throughout packaging, from stickers on fresh fruit to nutritional information on sandwiches.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.