Safeway Posts Private Brand Jobs! Daymon Exits

Last week Safeway announced its split from their broker and Private Brand strategic partner Daymon Worldwide this move will displace many of Daymon associates that have worked out of Safeway’s Pleasanton, California office. The first round of job postings to begin to build Private brands as a core competency includes a Private Brand Director and Brand Manager. Who ultimately fills these roles will be telling of the direction Safeway will take their Private Brands in the future. Will former CPG professional bring in CPG professionals, will they hire or rehire Daymon associates or will they poach other retail brand building talent?

Private Brand Director

Company: Safeway Inc
Country: U.S.
State/Province: California
City: Pleasanton
Position Category: Marketing / Category Management
Requisition Number: MKTN100523

Job Description: The Brand Management Department, located in Pleasanton, California, has several openings for Brand Director.

Position Purpose:
Now more than ever, consumers view “private label” as brands in their own right. Join the team that JD Power cites as being a key driver of this transformation – Safeway’s Consumer Brands. Safeway’s Consumer Brands division is responsible for developing and managing an innovative portfolio of category leading brands including O Organics®, Eating Right™, Lucerne® and Bright Green®. O Organics® is now the #1 organic brand in the organic market and together with Eating Right™, a successful health and wellness brand.

The Brand Directors will be responsible for delivering brand group volume and profit through brand promotion, adding new products and line extensions. Responsible for setting and leading brand direction and execution to deliver top and bottom line growth and overall brand value for a portfolio group of brands. Provides leadership and enables and facilitates cross-functional efforts to gain support for the business unit

Qualifications:

  • Four year college degree in Business or Marketing; MBA preferred.
  • 6-8 years experience plus the education listed above.
  • Demonstrated leadership and expertise in brand building and marketing, preferably in a Consumer Packaged Goods Company.
  • Working knowledge of Marketing Principles (4 P’s)
  • Strong leadership skills; ability to lead cross-functional teams and manage multiple projects through completion.
  • Excellent communication skills (both written and oral).
  • Strong interpersonal skills; ability to influence others.
  • High-level of initiative, with the ability to take calculated risks to drive business results.
  • Effective problem-solver and strategic thinker; demonstrated ability to analyze data and develop fact-based recommendations to persuade stakeholders.
  • Proficient in Microsoft Word, PowerPoint, Excel and syndicated data (IRI, Nielsen)

Key Responsibilities include, but are not limited to:

  • Develop and lead annual brand strategy.
  • Create, develop and lead a set of brand initiatives to deliver brand volume and profit for a portfolio group.
  • This includes partnering with the Category Development team to effectively develop brand and category plans and execute key initiatives including the “sell-in” of new products to drive brand volume and profit.
  • Monitor brand performance, using all available data and resources and develop plans to course correct as necessary.
  • Lead product renovation initiatives that improve consumer and financial value through product improvements, packaging improvements and cost improvements.
  • Oversee the development and execution of brand marketing plans.
  • Analyze and evaluate the effectiveness of marketing programs and offer recommendations for future programs.
  • Oversee any and all changes to assure they are consistent with the brand and business objectives.
  • Conduct brand analysis to better understand Consumer and Business trends.
  • Conduct consumer research to improve our understanding of the brand portfolio group (i.e. Health & Wellness, Premium, Value, Fresh Culinary, etc.)
  • Lead team in execution of all marketing responsibilities, including financial management, forecasting, budgeting, consumer communications and product changes / line extensions.
  • Provide cross-functional leadership by communicating with all levels of the organization to ensure that plans are embraced and that the execution delivers on financial goals.
  • Train, develop and coach brand management employees to reach higher levels of performance and skill development (complexity and variety of work) and higher positions within the organization).
  • Travel – 25%

APPLY TODAY!

Brand Manager

Company: Safeway Inc
Country: U.S.
State/Province: California
City: Pleasanton
Position Category: Marketing / Category Management
Requisition Number: MKTN100524

Job Description: The Brand Management Department, located in Pleasanton, California, has several openings for Brand Manager.

Position Purpose:
Now more than ever, consumers view “private label” as brands in their own right. Join the team that JD Power cites as being a key driver of this transformation – Safeway’s Consumer Brands. Safeway’s Consumer Brands division is responsible for developing and managing an innovative portfolio of category leading brands including O Organics®, Eating Right™, Lucerne® and Bright Green®. O Organics® is now the #1 organic brand in the organic market and together with Eating Right™, a successful health and wellness brand.

The Brand Managers manage all elements of a brand in terms of both brand equity management and optimal financial performance (sales and profit responsibility). They understand and manage all key issues that impact the business, while driving to meet business objectives. Develop and coaches assistant managers and provides cross-functional organizational leadership.

Qualifications:

  • Four-year college degree in Business or Marketing; MBA preferred.
  • 4-8 years experience plus the education listed above.
  • Demonstrated leadership and expertise in brand building and marketing, preferably in a Consumer Packaged Goods Company.
  • Strong financial skills with ability to drive to sales and profit objectives
  • Strategic thinker, with good analytical and problem solving skills.
  • Desire to continue to learn and develop.
  • Self-motivated, with a sense of urgency.
  • Strong project management skills; ability to manage multiple projects. Strong sense of ownership.
  • Good working knowledge of marketing principles (4 Ps), creative and able to generate respect among peers.
  • Strong interpersonal and communication skills with ability to effectively manage across the organization.
  • Manage staff groups on specific projects
  • Proficient in Microsoft Word, PowerPoint, Excel and syndicated data (IRI, Nielsen)

Key Responsibilities include, but are not limited to:

  • Develop and lead annual brand strategy.
  • Develop annual business plan.
  • Set objectives, strategies, tactics and targets for all elements of the marketing mix (e.g. volumes, price, promotion) through collaboration with appropriate functional groups.
  • Lead cross-functional team to achieve high quality execution of business plan.
  • P&L management. Identify risks and contingencies.
  • Understand each line item and establish measures and track performance.
  • Interact effectively with people who impact and manage each line item.
  • Identify and lead business initiatives. Identify opportunities, conduct research, obtain management approval with fact based business proposals and lead to successful execution (i.e. brand repositioning, new communication initiatives)
  • Lead development of consumer communications in collaboration with corporate advertising.
  • Set objectives and strategies for consumer promotions and manage implementation.
  • Collaborate with category development to set category promotion objectives and programs.
  • Develop and coach assistant brand managers and guide marketing skill development.
  • Understand relevant marketplace dynamics and other key issues leading to appropriate recommendations for the marketing mix (e.g., product quality, pricing, promotions, distribution).
  • Travel – 25%

APPLY TODAY!

Reblog this post [with Zemanta]


Facebooktwittergoogle_plusredditpinterestlinkedinmail
Previous articleCareer Friday: Associate Private Brand Coordinator
Next articleMy Private Brand of Fun
Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.