Private and exclusive brands have taken the forefront at many retailers and so it should be no surprise that department stores have begun to use them as powerful tools to attract customers and build differentiation. The strategies vary from the seeming over proliferation of Kohl’s to the studied restraint of Neiman Marcus and everywhere in between. This article from the [...]

Three Supervalu associates were named winners of the Stone Ridge Creamery Name Your Dream Flavor Sweepstakes, creating three new flavors of the Private Brand ice cream: twisted pretzel, red velvet cake, and “Italian Kiss.” As winners of the Stone Ridge Creamery Name Your Dream Flavor Sweepstakes, the three associates will receive free ice cream for a year, a $500 gift [...]

Here is the next in the video magazine series PLMA Live, from the Private Label Manufacturers Association. This edition features an interview with Todd Hale Senior Vice President with Nielsen. Watch the interview. If you enjoyed this post, get FREE updates when you subscribe to Myprivatebrand’s Blog by Email.

Pentawards, the world’s first online competition devoted exclusively to package design is now accepting entries for the 2010 competition. Package designers, brand managers and packaging suppliers from around world are invited to enter their best creations in 44 categories divided into five sectors: Food, Beverage, Body, Other Markets, Luxury. Private Brands may enter in the Food, Beverage, Body and Other [...]

Take a look at these vintage Private Brand Soda Cans from Food Club & Hy-Vee. Retro Cool! Thanks to Lovely Package for the shots If you enjoyed this post, get FREE updates when you subscribe to Myprivatebrand’s Blog by Email.

Here is a closer look at Walmart’s new fresh Private Brand Marketside in store. Note that the boxed salads add an organic component to the brand. Walmart has rather elegantly used the Marketside Private Brand to create credibility and relevance in fresh foods, where their value proposition and history may lead to assumptions of poor quality. If you enjoyed this post, get FREE updates [...]

Like most suburban Americans convenience stores and gas stations are part of my everyday life, whether it is the weekly fill up or a quick snack I seem to spend a lot of time and cash in my local Circle K. Private Brands in convenience retailers have become more and more relevant so when I stop by my local store, [...]

Wisconsin based Middle America department store retailer Kohl’s and Lagardere Active today announced a multi-year licensing agreement to expand its successful ELLE-branded Private Brand lifestyle collection into the ELLE DECOR line of contemporary home furnishings. This is the first time Lagardere Active Enterprises has entered into a retail partnership with the ELLE DECOR brand, which will be available exclusively in [...]

I have written a number of posts about the Private Brand work being done in NYC by Duane Reade and their agency partner CBX, the following is the official press release with a number of nice quotes from the pro’s at Duane Reade. Look for a future post tat details the HBC brand DR. The New York marketplace breeds it [...]

Image via Wikipedia Senior Brand Manager, Private Brands, Sam’s Club Position Location: Arkansas Manages the execution of strategic plans for specific brands by establishing growth plans for brand portfolios. Incumbent would lead the creation and implementation of member-focused business plans; identifying and addressing the key drivers of category success. Collaborates and communicates with internal and external teams to develop and [...]