Exquisite Private Brands from Kate’s Paperie


Several weeks ago my wife an I spent a long weekend in NYC, my regular readers will know that this typically means a couple of NYC related posts, unfortunately it I have neglected some nice Private Brand work. As a result the next couple of posts will be snapshots of some of what I saw as my wife and I wandered around NYC.

Boutique paper store Kate’s Paperie has five stores in the city and has recently jumped to national attention with a line of beautiful cards at Target is a favorite of my wife, so we never miss a chance to explore a store. They carry an assortment of national and boutique brands as well as a number of their own Private Brand products. They are obviously transitioning from one logo to the next but the products are beautiful and the store is pretty cool.


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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.