Rexall Private Brands Come to Dollar General

Dollar General today announced that it will be the exclusive retailer of Rexall Private Brand products. The discount retailer is adding a extensive selection of Rexall brand products to its merchandise assortment.

Elfers-Lyon Rexall in Prosser, Washington
Image via Wikipedia

“Rexall spent decades caring for generations of families in communities across the country through its drugstores, pharmacies and by developing high-quality, reputable products,” said Todd Vasos, Dollar General’s chief merchandising officer. “Dollar General is excited and proud to offer our customers that same heritage of dependable care and quality as we welcome Rexall products to our stores.”

The introduction of Rexall at Dollar General is a union of two brands that represent quality and commitment to caring for its customers.

Customers will find a broad assortment of Rexall Private Brand products at Dollar General, including over-the-counter medications, first aid, foot care and dental care. Rexall vitamins and supplements are currently available at Dollar General stores, and a full line of Rexall products will be on Dollar General’s shelves this fall.

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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.