Rexall Private Brands Come to Dollar General

Christopher Durham Mar 25, 2010 0

Dollar General today announced that it will be the exclusive retailer of Rexall Private Brand products. The discount retailer is adding a extensive selection of Rexall brand products to its merchandise assortment.

Elfers-Lyon Rexall in Prosser, Washington
Image via Wikipedia

“Rexall spent decades caring for generations of families in communities across the country through its drugstores, pharmacies and by developing high-quality, reputable products,” said Todd Vasos, Dollar General’s chief merchandising officer. “Dollar General is excited and proud to offer our customers that same heritage of dependable care and quality as we welcome Rexall products to our stores.”

The introduction of Rexall at Dollar General is a union of two brands that represent quality and commitment to caring for its customers.

Customers will find a broad assortment of Rexall Private Brand products at Dollar General, including over-the-counter medications, first aid, foot care and dental care. Rexall vitamins and supplements are currently available at Dollar General stores, and a full line of Rexall products will be on Dollar General’s shelves this fall.

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Christopher Durham

Vice President of Retail Brands at Theory House

Christopher Durham is the founder of My Private Brand and the VP of retail brands at Theory House, the branding and retail marketing agency. He is the author of “Fifty2: The My Private Brand Project,” a consultant, strategist and retailer who has worked with the world’s largest retailers to build, manage and grow compelling billion dollar brands.

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