Rexall Private Brands Come to Dollar General

Dollar General today announced that it will be the exclusive retailer of Rexall Private Brand products. The discount retailer is adding a extensive selection of Rexall brand products to its merchandise assortment.

Elfers-Lyon Rexall in Prosser, Washington
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“Rexall spent decades caring for generations of families in communities across the country through its drugstores, pharmacies and by developing high-quality, reputable products,” said Todd Vasos, Dollar General’s chief merchandising officer. “Dollar General is excited and proud to offer our customers that same heritage of dependable care and quality as we welcome Rexall products to our stores.”

The introduction of Rexall at Dollar General is a union of two brands that represent quality and commitment to caring for its customers.

Customers will find a broad assortment of Rexall Private Brand products at Dollar General, including over-the-counter medications, first aid, foot care and dental care. Rexall vitamins and supplements are currently available at Dollar General stores, and a full line of Rexall products will be on Dollar General’s shelves this fall.

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Christopher Durham
Christopher Durham is the President of My Private Brand and the Co-founder of The Vertex Awards. He is a strategist, author, and consultant who has worked with Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro, Lowe’s, Food Lion, Hannaford and more building private brands. Durham has published five definitive books on private brands including his first book Fifty2: The My Private Brand Project. In 2017, he will debut his latest book Vanguard: Vintage Originals a look at innovation and disruption in private brand going back to the mid-1800’s. Durham lives in Charlotte, NC with his wife Laraine and two daughters Olivia and Sarah.