Daily Archives: March 25, 2010 »
Vintage Jane Parker Private Brand Spices
Every once in a while I run across Private Brands in a strange and unexpected places, and even less frequently I run across vintage Private Brands. This example comes from the auction site IOffer.com
Read More »Rexall Private Brands Come to Dollar General
Dollar General today announced that it will be the exclusive retailer of Rexall Private Brand products. The discount retailer is adding a extensive selection of Rexall brand products to its merchandise assortment. Image via
Read More »Recession and Recovery: What’s Ahead for Private Brands from PLMA
Check out the Private Label Manufacturer’s Association’s (PLMA’s) new 3-part web video series and learn what they see in the future of Private Brands. Each episode features news anchor Jodi Daley and PLMA President
Read More »The Private Label Pendulum
Here is an intriguing guest post from Dennis Furniss, of the Chicago based branding firm Kaleidoscope. Dennis has an intriguing take on the emergence of Private Brands. By nature brands are designed to compete,
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