CVS Uses Coupons to Promote Private Brand.

This week CVS Savings Central on features coupons for more than twenty CVS private brand products. Coupons have traditionally been the realm of national brand so it is exciting to see CVS us this type of promotion for their Private Brands. The coupons include:

CVS Algal-900 DHA CVS Lotion – $1 off

CVS Skin Effects – $5 off

CVS Men’s Shampoo $1 off

CVS Skin Effects – $5 off

CVS Men’s Shampoo – $1 off

CVS Dandruff – $1 off

CVS Skin Effects Cell2Cell – $5 off

CVS Pore Cleansing – $2 off

CVS Light Moisturizing Lotion – $1 off

CVS Men’s Shampoo-in-haircolor Light brown – $1 off

CVS Men’s Shampoo-in-haircolor Dark brown – $1 off

CVS Dandruff shampoo – $1 off

CVS Dry Skin lotion – $1 off

CVS Men’s Shampoo-in-Haircolor Darkest Black – $1 off

CVS Cream Cleanser – $2 off

CVS Face & Body Lotion for Men – $1 off

CVS Radiant Eye Treatment – $7 off

CVS Intense Hydration Cream with Gucosamine – $7 off

CVS Cocoa Butter Deep Conditioning Moisturizer – $12 off

CVS Dandruff Shampoo Dry Scalp care – $1 off

CVS Dkin Effects ‘Cell2Cell’ – $5 off

CVS Men’s Shampoo-in-Haircolor Natural Jet Black – $1 off

CVS Super Advanced toothbrush with textured Bristles – $1 off

CVS Corrective Protection Lotion – $7 off

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.