Monoprix Brings Us Private Brand Office Supplies

Take a look at this new design from Lewis Moberly for French grocer Monoprix. The 300 store retailer commissioned Lewis Moberly to redesign its Private Brand stationery line and to create a radically new design to bring to the category emotion, modernity, pleasure, a sense of product innovation, a ‘cool’ status to move away from the typically boring, bland, static scholar/stationery world. The goal was to visually connect a diverse set of products under the same design concept and create cohesion on shelf.

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Christopher Durham

Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan).

Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s.
Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago.

Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.