Kiehl’s Private Brand Saves the Planet

Iconic New York based cosmetics retailer Kiehl’s has collaborated with Jeff Koons, Pharrell Williams, Julianne Moore and professional surfer Malia Jones to present new limited edition Private Brand package designs dedicated to Earth Day 2010.

The Acai Damage-Protecting Mist will debut in stores in April. $200,000 from the  sale of the limited edition designs will be donated to the Rainforest Alliance.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.