Topco Make an Offer for Wild Oats

In a report from Supermarket News it is revealed that the retailer-owned Private Brand cooperative Topco Associates, is attempting to buy the Wild Oats brand and other intellectual property from Whole Foods, according to a filing with the FTC. The filing also lists Fullerton, Calif.-based food-product supplier Luberski Inc. as a potential buyer for the Wild Oats brand.

According to the article Whole Foods Market, Austin, Texas, was ordered to sell the Wild Oats brand along with 32 stores after an FTC antitrust battle in the wake of its 2007 merger with Wild Oats Markets.

This is an intriguing move as Topco owns the successful organic Private Brand Full Circle.

Read the entire article.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.