English supermarket Tesco is leaping onto the catwalk with its first ever Private Brand couture collection, F&F Couture. The brand will include sixteen items – which will range in price from £40 ($60.17) to £140 ($210.60) and include a sheer printed racer-back vest and a heavily embellished sequin jacket.
According to F Terry Green, chief executive of Tesco clothing in the United Kingdom, said: “This signifies a new era for supermarket fashion. It’s a high fashion-led range which will enable us to meet the increased desire for affordable yet high quality clothing, and we’re so confident that the range will be a success that work has already begun on the autumn/winter range.”
You can get a look at the new Private Brand collection in this video direct from the On Off show at London Fashion Week.
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