PLMA’s 2010 ‘World of Private Label” Trade Show Live in Amsterdam

Private Brand faces new challenges and opportunities as retailers across Europe now rely more than ever on their own brands to attract loyal shoppers and improve financial results. The growing importance of Private Brands will be examined from different perspectives by seminar speakers at Private Label Manufacturer Association’s (PLMA) 2010 ‘World of Private Label” Trade Show. The seminar will be held on May 17, one day before the exhibition begins at the RAI Centre in Amsterdam.

The viewpoint of a top retail executive will be given by Serge Papin, President of système U in France. He will discuss how Private Brand is playing a pivotal role in the grocer’s strategy to succeed

New product development and marketing is essential for Private Brand to keep gaining market share. Lu Ann Williams, Head of Research, Innova Market Insights, will focus on emerging trends and how to take advantage of them.

Another seminar presentation focuses on a EU initiative that could have an impact on Private Brands. Xavier Durieu, Secretary General of Eurocommerce, will present the latest developments on a proposed study about the effect of Private Brands on small and medium size enterprises.

Brian Sharoff, President, PLMA, says: “Retailers are turning to their private label programs to meet the extraordinary competitive challenges in today’s marketplace. Future success depends on retailers and manufacturers working together even more effectively than in the past.”

To help carry out this goal, PLMA is introducing a new executive education program, to be held May 18-19 at the RAI Exhibition Centre. Courses cover a range of industry topics and are offered in multiple languages.

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.