Here’s a new Private Brand of refrigerated and frozen foods for the value retailer Aldi. The new brand packaging was created by Queue Marketing of Chicago, Illinois. The new Private Brand Cooper’s will existing Aldi brands Mama Cozzi, Kirkwood, Granger, Appetitos, Jehling, B-Bar and Clancy’s into a cohesive and compelling new Private Brand. Cooper’s is intended to be fun, easy to prepare and on-the go for active lifestyles.
Queue recently won an award in GD:USA 2010 Package Design Awards for Cooper’s.