Private Brands Grow Sweet at Marks & Spencer

English retailer Marks & Spencer is launching the first Private Brand chocolate packaging that will grow into flowers. The paper packaging, which is impregnated with seeds, will grow into ‘Candytuft’ flowers that are known to attract butterflies. The seeded packaging is being used on the new Private Brand Milk Chocolate Praline Butterflies, which has been launched by M&S for Mother’s Day.
M&S Packaging Expert Helene Roberts says, “We are proud to have put such
innovative food packaging on the UK High Street. These chocolate butterflies are the gift that keeps on giving – once Mum has enjoyed the chocolates, she can plant the seeded paper and then enjoy the flowers and the butterflies that they attract.”

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Christopher Durham
Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.