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The Kroger Southwest Division Launches New Marketing Campaign: Low Prices Plus More

Since 1955 the Kroger Southwest Division, the market share leader among traditional grocers in Houston and Dallas – has provided Texans with quality products, value pricing, outstanding service and an exceptional shopping experience. The Kroger Southwest Division reaffirms its commitment to offering customers Low Prices Plus More through value-added services and exceptional stores.

“Kroger continues to be a leader in meeting customers’ ever-changing household needs. We recognize that over the past few years, families have changed their lifestyles and purchase styles but still desire quality products at an affordable cost along with friendly customer service,” says Bill Breetz, president of the Kroger Southwest Division. “In 2009, we saved Texas shoppers over $32 million through our various money-saving features like our everyday senior discount, coupon and fuel rewards programs.”

On any given day, more than 10,000 yellow tags are lined along the shelves that indicate deeper cost savings for customers at the 209 stores in the Kroger Southwest Division. Last year, Kroger invested an additional $28 million to reduce prices in its meat, produce, and beauty and health departments to save shoppers money on hundreds of popular items. Looking ahead, Kroger will continue to monitor market prices on a daily basis to stay competitive.

Kroger is a leader in offering a number of convenient, cost-saving programs. A point of difference over competition is that the Kroger Plus card not only allows shoppers to benefit from significant price deals, but provides Kroger the opportunity to notify customers of product recalls during a crisis by way of the receipt tape and a phone call. More than 90 percent of Kroger customers use their Kroger Plus card to save up to $.10 off per gallon at the pump, double and triple the value of coupons, and load and redeem digital, clip-free coupons. Senior customers, those 59 and older, also receive the benefit of a 10 percent discount on all Private Brand products like cereal, bread, housewares, and skin care and cosmetics when they use their Kroger Plus card.

“As our market share continues to grow, we have the opportunity to show new customers the strength of our company values,” says Bill Breetz, president of the Kroger Southwest Division.

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Christopher Durham is the president of My Private Brand and the co-founder of The Vertex Awards. He is a strategist, author, consultant and retailer who built brands at Delhaize-owned Food Lion, and lead strategy and brand development for Lowe’s Home Improvement. He has consulted with retailers around the world on their private brand portfolios including: Family Dollar, Petco, Staples, Office Depot, Best Buy, Metro (Canada), TLW (Taiwan) and Hola (Taiwan). Durham has published five definitive books on private brands, including his first book, Fifty2: The My Private Brand Project. In 2017, he will debut his newest book, Vanguard: Vintage Originals, a visual tour of innovation and disruption in private brand going back to the mid-1800’s. Dynamic in his presentation while down to earth and frank in his opinions, he has presented at numerous conferences, including FUSE, The Dieline Conference, Packaging that Sells, Omnishopper and PLMA’a annual trade show in Chicago. Durham lives in Charlotte, NC with his wife, Laraine, and two daughters, Olivia and Sarah.